This national commercial campaign for the launch of Uniqlo’s Manila Flagship Store started with an in-depth country report by the creative team of the Singapore based agency Anonymous. Twelve months prior to the start of the campaign shoot we participate in extensive interviews with people who represent a cross-section of Manila locals to get an on the ground feel for the character of this chaotic Asian city. The campaign features Filipinos who represent various creative sectors of Manila, directors, artists, activists, chefs and celebrities.
Working together with the brilliant crew at Artillerie Media as the production company we shot both the video and stills components simultaneously around Manila.
Director / Photographer: Francisco Guerrero
Creative Director : Felix Ng
Executive Producer: Stephanie Peh
Director of Photography: Tristan Salas
Production: Artillerie Media
Digital Capture: Jake Espedido
Assistant: Von Simbul
Director BTS: Carmen del Prado